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| Introduction · Profile · Strategic Partner Relationship · Requirements · Inquiry |
East Coast Wings Franchise Requirements are as follows:
Financial Requirements:
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Rural area - Franchisee must have net unencumbered assets of $200,000. All start up costs must not surpass a 75% leverage position; thus, 25% of start up costs must be liquid assets. Franchisee must have favorable credit ratings, and a letter of approval from lender for new unit. |
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Metro area - Franchisee must have net unencumbered assets of $350,000.00. All start up costs must not surpass a 70% leveraged position; thus, 30% of start up costs must be liquid assets. Franchisee must have favorable credit ratings, and a Letter of approval from lender for new unit. |
Site Criteria:
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Traffic signal ingress and egress to site preferred |
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Signage and visibility of site |
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Freestanding or in-line unit to have 75+ parks/self-serve 35+ |
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Freestanding or in-line unit to average 3800-4600 sq. ft./Self serve 1950-2800 sq. ft. |
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Center unit should be located at an end cap |
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Market must have a minimum of beer and wine sales |
Traffic Criteria:
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Minimum daily traffic count at site to be 10,000-15,000 ADT |
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Unit to be placed on P.M. side of traffic pattern |
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Traffic obsolescent study pertaining to market |
Trade Area:
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Minimum of daytime population to be 2,000-4,000 in a 3 mile radius |
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University and/or college area not needed, but would be a plus |
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Minimum population of 10,500 (rural area) and 25,000 (metro area) in a 5 mile radius. Ages between 21-60 in the target radius, with an average household income to be $40,000+ (rural area) and $52,000+ (metro area). |
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Unit in shopping center must have national anchor, and no out parcel obstruction of units visibility. End cap preferred, but not necessary. |
